A Social Media & Content Curation Blog…sharing our thoughts & insights on creating brand stories & customer experiences that build awareness & loyalty through the use of social media and content curation.
The Risks of Going Social: A Social Media Campaign Case Study As I talk to companies about “Going Social” one of the concerns they offer is the “Risks” of going social. What if we lose control of your message? What if someone makes negative comments? What if it takes more time that we anticipated? What if we look stupid because we’re not social savvy? How do we measure the business impact? These risks and more keep many companies from getting started in social. What many companies fail to consider is the other side of the equation; not doing social. What Are the Risks of Not Going Social? Companies that don’t go social also face many risks. With 94% of their customers involved in social media,
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Content Curation is growing as an important part of a complete content marketing plan that provides value to followers and helps keep a consistent flow of relevant content. Each publisher needs to determine the right balance of original content and curated content as well as the types of curated content that their audience finds most engaging. As publishers grow in their understanding of what’s appealing to their audience, the develop good ideas, rules of thumb and “Best Practices” for content curation. In all cases when you repurpose content make sure to include links and give proper credit to the original author. Here are 5 Great Ideas on How to Use Content Curation by Susan Gunelius of Keysplash Creative. You can follow Susan on Twitter. 1.
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Should a Small Business Manage Their Own Social Media or Outsource? Here is some helpful perspective on the pros/cons of a small business managing their own social media campaign – from The Social Media Hat. “Many small business owners are struggling to justify investing in an Internet . Some may think that it’s not worthwhile or not a good fit for their industry, while other owners may believe that with enough research and time, they can accomplish a good marketing strategy on their own. The former is false, while the latter is true, to an extent. It’s safe to say that nearly every small business owner is in business to make money. It’s also safe to assume that most small business owners are in the business
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Really? Is it True You Need SaaS Marketing Software to Scale Your Social Media Management Program? According to Lee Odden of Top Rank Blog, you must have marketing software in order to scale and succeed! “Invest in Software & Systems to Scale – Speaking of software, it’s impossible to scale digital marketing and PR efforts without leveraging a SaaS marketing software platform. There are specific types of course, from marketing automation to social media marketing management services. Picking the right platform will require some investigation into understanding your own needs, the features offered by the platform and the support (internal or external) you’ll need to implement, operate and scale.” Does Snapshot Social Media Agree that Companies Need to Adopt Software to Scale their Social Media? Well…yes,
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How Frequently Should You Post as Part of Your Content Marketing Plan? Naturally, there is no simple answer to this question because it depends on what your goals are what medium you are publishing the content to. But let’s keep it simple and and try to be concrete. We’ll consider posting to blogs and the top 3 social channels: LinkedIn, Twitter & Facebook and determine some good rules of thumb. Blog Posting Frequency – According to Susan Gunelius’ recommendations, Blog Frequency on About.com, if you want to build a reputation and an audience you should post at least 1 time per day and between 3 -5 times per day for a power blogger. If you take the median and say 3 posts per day, that’s 15
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Social Media: Top 50 Tips & Lessons Learned for Building Loyal Customers If you are looking for an easy to read book that offers valuable, practical advice about how to have a winning social media marketing plan for your business, pick up a copy of “The Tasti D-lite Way” by BJ Emerson and James Amos. It’s not a “theory” book or a book written by “social media experts” that know a lot about social media, but have never run an actual business or carried a P&L. Instead, what you get in this book is a real life case study of how a franchise business brought social media into their company as a way to build customer loyalty, grow their business and drive their bottom line.
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Content Marketing Growth Creates Challenges As a natural outcome of the increased emphasis on content marketing, organizations are faced with new challenges. Companies need to find answers on how to: generate a higher volume of content, create a wider variety of content, produce content that engages, publish quality content that builds a reputation, and of course, develop content that leads to conversion and a transaction. The #1 Challenge is “Producing Enough Content” Given that many companies with a sound Content Marketing Plan are producing content in the range of 5 blog posts per week, 7-10 Facebook post per week, 20 Twitter posts per week and anywhere from 3 to 25 or more LinkedIn posts per week, it’s no wonder that producing content is the #1
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Content Marketing Trends. How Does Your Company Stack Up? Content marketing is rapidly growing as a leading tactic in most company’s marketing strategies. This is being driven by the fact that, over the last 2 to 3 years, companies are aware of: 1) the importance of growing their online presence and 2) the need to have a content marketing plan that attracts traffic and engages their audience. As a result, the overwhelming majority of companies now use content marketing which involves developing a variety of content and publishing it to multiple destinations. How Does Your Company Compare to Industry Benchmarks? Based on a report by the Content Marketing Institute, here are some of the key B2B Content Marketing Trends for 2013. Compare your company to
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Content Curation is Just One Ingredient to a Successful Social Media Campaign When you really get into content marketing you realize there’s a lot more to content curation than just creating content and publishing it. To build a loyal audience takes a bit more thought and work. Remember, people have a thousand other places they can go to get content and on the web, those “competitive” sources are just a click away. And once people get used to going to another place for their content, they will develop a habit of going elsewhere instead of coming to you. To really connect with your audience you first need to understand them and their interests. Here are some questions to think about in order to determine what
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For anyone who has spent time finding, selecting & sharing valuable curated content with their readers, this article by George Levy may hit home. George, an experienced social media expert based in NYC, goes into detail about his curation process and how he discovered a way to turn his time consuming chore into an efficient & far more enjoyable activity. As you will see, George was one of our Beta users during our 6 month pre-market product validation period. His challenges with curation were some of ones we tried to solve and it is nice to see the impact. Here’s his story. I used to hate content curation… As a social media and digital marketing expert and blogger, one of the regular tasks I consider
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